✴︎
✴︎
✴︎
✺︎
✺︎
Product Designer
focused on Behavioral Science and Data Strategy
Product Designer
focused on Behavioral Science and Data Strategy
My work lives at the intersection of behavior, data, and institutional complexity. I've partnered with established teams across GovTech, Public Finance, Banking, Fintech, and Healthcare.
Worked with
I untangle complex problems, lead with empathy, and ✴︎ design intuitive product experiences for ✺︎ millions of people and growing businesses ✧
Choose your player:
(a) Product Designer
(b) Behavioral Designer
I untangle complex problems, lead with empathy, and ✴︎ design intuitive product experiences for ✺︎ millions of people and growing businesses ✧
Choose your player:
(a) Product Designer
(b) Behavioral Designer
I untangle complex problems, lead with empathy, and ✴︎ design intuitive product experiences for ✺︎ millions of people and growing businesses ✧
Selected work
Relevant
Other projects
Selected work
Relevant
Other projects
My value add
Leadership
Driving teams and decisions with empathy and ownership.
Behavioral
Science
Creating experiences grounded in real human behavior.
AI driven
Applying AI thoughtfully to scale my impact.
Togetherness
Building products as a shared effort.
What it’s actually like to work with me
What it’s actually like to work with me
What it’s actually like to work with me
“All the projects has been excellent and always delivered on time. We’ve never had any issues with the service or the quality of your work. It’s always a pleasure working with you. Our bounce rate is low and our users are very happy.”
Jubal Rodríguez, CEO/Co-Founder @ Findit and @ Amplia MLS | PM @ RedVentures
“I have had the pleasure of working with Barbara for several months across a multitude of projects. Her dedication and enthusiasm for everything she does have always been a source of inspiration not only for me but also for the other Co-workers. She is someone you can rely on thanks to her leadership skills and ability to own the projects and the entire design and development cycle. Her UX skills are always top-notch, following the latest Product, Visual, and Accessibility standards.”
“I am extremely pleased to endorse Bárbara. I worked with her in our team. She consistently proved herself to be dedicated and diligent in whatever is assigned to her. I can confidently say her creativity in Design and User Experience is top notch. She is a person who leads by example. We always counted on her to provide us the best product designs and always highly inspired us by her work ethic and dedication.”
Kyle Vanderhorst, Digital Product Manager @ Momentive
"We’ve been collaborating with Bárbara for about two to three years, and her work has always been excellent.
What I value most about working with her is that she first makes sure to fully understand the problem we want to solve, and then develops the solution with clarity and precision. Even with limited time working with us, she consistently manages to grasp the essence of our needs and deliver optimal results. For that reason, I recommend her 100%."
Jaime Ginorio, CTO/Co-Founder @ Findit and @ Amplia MLS | Engineer Lead @ RedVentures
“I have had the pleasure of working with Barbara for several months across a multitude of projects. Her dedication and enthusiasm for everything she does have always been a source of inspiration not only for me but also for the other Co-workers. She is someone you can rely on thanks to her leadership skills and ability to own the projects and the entire design and development cycle. Her UX skills are always top-notch, following the latest Product, Visual, and Accessibility standards.”
